Public relations skills matrix template

A skills matrix template is a tool that can be used in public relations organizations to effectively manage and assess the skills and knowledge of individual employees or teams.

Download your free template here

Submitting this form consents to receiving AG5 communications, with an option to unsubscribe at any time. See our Privacy Policy for more details.

Excel skills matrix
  • Table of contents

Get started for free

Overview Copied

With our free public relations skills matrix template, you will receive a clear overview of the skills that are present in your organization, as well as those that are missing. Using this information, you can develop and implement a plan to ensure that your employees’ skills are up to date, comprehensive, compliant, and ready for the future.

  • Accredited in Public Relations (APR)
  • Certified Public Relations Counselor (CPRC)
  • Digital Marketing Certification (DMC)
  • Measurement and Evaluation Certificate (MEC)
  • Social Media Management Certification (SMMC)
  • Content Marketing Certification (CMC)
  • Inbound Marketing Certification (IMC)
  • Hubspot Email Marketing Certification
  • Google Analytics Certification
  • Hootsuite Social Media Marketing Certification
  • PRSA Digital Communications Certificate
  • CPRC Certification in Crisis Management
  • Certified Communications Professional (CCP)
  • Certified in Crisis Management (CCM)
  • Certified Strategic Communication Management Professional (CSCMP)
  • Certified Government Communication Professional (CGCP)
  • Accreditation in Internal Communication (AIC)
  • Certified in Reputation Management (CRM)
  • Certified Social Media Strategist (CSMS)
  • Certified Public Affairs Specialist (CPAS)

Benefits Copied

Skills management software can benefit the public relations industry by helping to track employee skillsets, facilitating targeted training and development, improving collaboration among team members, and ensuring compliance with regulatory requirements.

Author Copied

Revisions Copied

Original version | April 4, 2023

Written by:

Use AG5 to identify skill gaps

Say goodbye to Excel matrices. Start using AG5’s plug and play skill matrix software.

Get started now

ISO27001 certified     Free trial available